Generate alt text from an image
Generate SEO- and accessibility-friendly alt text for your images, or check existing alt text for common issues.
Alt text is a short description added to an image so screen readers can describe it to visitors with visual impairments, and so search engines understand what the image shows. Good alt text improves accessibility and can help with image search rankings.
Aim for roughly 20 to 125 characters. Long enough to describe the image clearly, short enough that screen readers do not cut it off or make it feel repetitive.
Every meaningful image should have descriptive alt text. Purely decorative images, such as background textures or spacer graphics, should use an empty alt attribute (alt="") so screen readers skip over them.
Yes, alt text gives search engines additional context about your images and page content, which can help your images appear in image search results. It should never be stuffed with keywords, though. Write for real people first.
Alt text makes images accessible to visitors using screen readers and gives search engines context they cannot get from pixels alone, which can help images (and the pages they are on) surface in image search. Writing good alt text for every image is easy to skip under deadline pressure, so this tool speeds up the process.
Purely decorative images, such as background patterns or spacers, can have empty alt text, but any image that conveys information or is part of the content should have descriptive alt text for accessibility and SEO.
Keep it concise and specific, generally under 125 characters, since some screen readers truncate longer descriptions. Describe what is actually in the image, not what you wish it conveyed.
No. Alt text should accurately describe the image first. Keyword-stuffed alt text reads as spam to both screen reader users and search engines, and can actually hurt trust signals.
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