Generate valid JSON-LD structured data for Organization, LocalBusiness, Article, Product, Review and FAQ pages — paste it straight into your site's <head>.
Paste the generated <script> tag inside your page's <head> section. On WordPress, an SEO plugin like Rank Math or Yoast, or a small custom function, is usually the cleanest way to add it without editing theme files directly.
No. Valid schema makes your page eligible for rich results, such as star ratings or FAQ dropdowns, but Google decides whether and how to display them. Test your markup with Google's Rich Results Test after adding it.
Yes. Most pages benefit from combining types, for example a Product page with both Product and Review schema. Generate each one separately and include both script blocks.
Structured data does not directly boost rankings, but it is how you tell Google exactly what a page is, such as a product, an article, or a local business, rather than leaving it to guess from the text alone. Well-formed schema is what unlocks rich results like star ratings, FAQ dropdowns and business details directly in search, and a single typo in hand-written JSON-LD is enough to make Google ignore it entirely.
No. Once you have generated the code here, adding it to a WordPress page is usually copy-paste into an SEO plugin's custom schema field, or a small header script section most page builders and themes provide.
Search engines typically ignore invalid or incomplete structured data rather than penalising the page for it. Still, always validate generated code with Google's Rich Results Test before relying on it.
Start with Organization or LocalBusiness for your homepage, since that establishes who you are for every other page. Add Article schema to blog posts and Product or Review schema to anything you sell or that gets reviewed.
Want your whole site properly marked up? We build technical SEO, including structured data, into every WordPress website we design.
Get a free consultationWe use cookies for essential site functionality and, with your consent, for analytics and ad personalisation. See our Privacy Policy to learn more.