Why Cost Varies So Much by Industry
A website’s price isn’t really set by “pages” — it’s set by the features an industry typically needs. A restaurant needs a menu system and maybe online ordering; a law firm needs trust-building content and compliance-aware forms; a med spa needs before/after galleries and booking integration. Those features, not the page count, are what actually move the price.
Typical Cost Ranges by Industry (2026)
These are realistic small-business ranges, not enterprise pricing:
- Restaurants and cafes: $2,500-$6,000 — menu system, online ordering integration, photo-heavy design.
- Law firms: $3,000-$8,000 — content-heavy, compliance-aware intake forms, trust signals.
- Med spas and aesthetic clinics: $3,500-$9,000 — booking integration, before/after galleries, compliant testimonials.
- Contractors and trades: $2,000-$5,000 — service area pages, quote request forms, portfolio galleries.
- Gyms and fitness studios: $2,500-$6,500 — class schedules, membership sign-up integration.
- E-commerce (WooCommerce): $4,000-$15,000+ — scales heavily with product count and payment/shipping complexity.
What Pushes the Price Up
Custom booking or scheduling systems, e-commerce with complex shipping rules, membership or gated content, multi-location functionality, and any integration with a third-party CRM or practice-management tool all add real development time beyond a standard build.
What Keeps It Down
A clear brief before work starts, using well-supported plugins instead of fully custom features where one already does the job well, and providing your own content and photos rather than needing them created from scratch.
For the general cost breakdown that applies across industries, see our guide to website and logo design cost.
Related reading: Website Redesign Cost in 2026 and Free Website Cost Calculator.
Frequently Asked Questions
Why does my industry affect my website cost so much?
Because different industries typically need different functionality — booking systems, online ordering, or e-commerce all add development time beyond a standard informational site.
Is a cheaper website ever the wrong choice?
Sometimes — a very low price often means a template with little customisation, which can cost more later if it can’t support features the business needs as it grows.
Does industry affect ongoing maintenance cost too?
Yes — sites with booking systems, e-commerce, or frequent content updates typically need more ongoing maintenance than a simple static site.
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