WooCommerce vs Shopify: The Honest Comparison
If you’re ready to sell online, two platforms dominate the conversation: WooCommerce (built on WordPress) and Shopify. Both are excellent — but they suit different types of small businesses. Here’s our honest breakdown.
WooCommerce
Best for: Small businesses that want full control, lower ongoing costs, and deep customisation.
- Free to install (you pay for hosting, ~$10–30/month)
- No transaction fees
- Unlimited products and variants
- Full SEO control via WordPress
- Steeper learning curve — better with a developer
Shopify
Best for: Business owners who want a simple, all-in-one solution and don’t want to deal with technical management.
- Plans from $39/month
- 0.5–2% transaction fees unless using Shopify Payments
- Easy to manage yourself
- Limited SEO flexibility compared to WordPress
Our Recommendation
For most small businesses, WooCommerce on WordPress gives better long-term value and SEO performance. Shopify wins on simplicity. Talk to us about which platform is right for your specific business goals.